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Card Terminals - The Business Benefits

18 October 2018

How many of us walk around with cash in our wallet or purse?  The answer is probably a small number because we are so used to paying everything with a card or even with a smartphone app.  This means that if your business doesn’t offer this payment facility, you could potentially lose business.  And that’s just one reason to have card terminals in your business.

Not only are we out of the habit of carrying cash on us, more cashpoints than ever now charge for the privilege.  With a cost of up to £2.50 per transaction, few people want to withdraw cash if they can help it.  This means if cash is the only payment option, they will often walk away.

A study also showed that even with cash in the pocket, nearly three-quarters of people prefer to pay by card.  UK customers are far more likely to pull out a card for a payment than use the cash in their pocket.  One reason is that it is easy to track the transactions and see where the money went.  And there are perceived protections in place against fraud that don’t exist for cash transactions.

You can also get those impulse buy customers if you have a card machine, especially at trade shows, exhibitions or pop up shops.  People passing by who had no intention of buying something see your stand, your products and make a purchase because paying by their card is quick and easy.

Finally, it can improve your credibility with customers if you have this option – it makes you seem steady and reliable.  You can even display card provider logos in your shop or website to get that bonus.

Contact Clever Talk to discuss your requirements.